Career Highlights
WWE Elimination Chamber 2020
Philadelphia, Pennsylvania
Date
March 8, 2020
Brief
14,853 faithful fans packed into the Wells Fargo Arena in Philadelphia, Pennsylvania for WWE's Elimination Chamber, the final Premium Live Event which set the tone for WWE's annual spectacle WrestleMania
What I Did
As Social Media Producer and Photographer, my responsibilities ranged from capturing the on-site live event highlights and publishing clips to Instagram and Snapchat. I then collaborated with various members of the on-air roster to develop copy, in accordance with their unique (brand) tone of voice and published the final product to their social media accounts
Results
These Instagram and Snapchat stories were published to over 1 billion followers around the globe on WWE's official accounts, driving exponential growth for members of the rosters personal accounts as well as their respective merchandise sales.
Jack the Record
The day my biggest failure of my career turned into a World Record win
Date
September 28, 2017
Brief
This event saw a community of students, faculty and local residents join together to attempt to win a Guinness World Record (the most amount of people in one venue performing bodybuilding poses simultaneously)
What I Did
Spearheaded a month long campaign across Twitter (X), Instagram, Facebook, Snapchat and YouTube, attempting to break a Guinness World Record by forming a campus wide gathering
Pivoted from our original goal after being informed that we did not have enough people to ensure our goal was accomplished and overall community satisfaction
Results
794 students gathered at High Point Solutions Stadium (now SHI Stadium) to perform bodybuilding poses simultaneously, shattering the Guinness World Record